Central Outreach Wellness Center

CENTRAL OUTREACH WELLNESS CENTER

At Central Outreach Wellness Center, I was brought in to build a brand from the ground up for a clinic rooted in community and care. Knowing that what makes Central special is its people, I led the vision to photograph the incredible staff, showcasing that the folks working there are just like the patients they serve, part of the same vibrant community. From there, I transformed the brand into a world bursting with color, bold headlines, and a fearless tone. Across brand design, illustration, social, email, copywriting, and art direction, I crafted a voice and visual identity that’s unapologetic, inclusive, and impossible to ignore.