Central Outreach Wellness Center

CENTRAL OUTREACH WELLNESS CENTER

At Central Outreach Wellness Center, I was brought in to build the brand from the ground up for a clinic rooted in community and care. What makes Central special is its people, so I led a photography-driven vision that centered the staff, highlighting that the team providing care is part of the same vibrant community they serve.

From there, I evolved the brand into a bold, color-saturated world with fearless headlines and an unapologetic voice. Across brand design, illustration, social media, email, copywriting, and art direction, I shaped a visual identity that is inclusive, confident, and impossible to ignore.